We are a tribe of strategists, designers, content creators, digital experts and more, committed to creating meaningful business growth solutions.

- Leonardo da Vinci

“Simplicity is the ultimate sophistication”

As ‘cross functional experts’ we believe that great businesses touch every part of the customer interaction, across life cycles.


Customer experiences are not just about technology or data, but a complex set of nuances. Having done that ahead of times for various brands over decades, we are putting ourselves out there to make a mark of our own. You can throw any problem at simple tribe for an effective solution and tangible results.

How we do it

sharpen    >    hack    >    form

We question the what’s and why’s to peel the complexities which allows us to be brutally honest with ourselves. We agonise over it.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

- Abraham Lincoln



The finesse lies in being able to see beyond the obvious, listen intently and hence ‘hack’ the norm to create something truly special, that is yet simple.

“We don’t like their sound, and guitar music is on the way out”

- Decca Recording Co. rejecting the Beatles 1962


Creating effective customer experience solutions and bringing them alive is what excites us. It helps us to dream, and brings us to work everyday…

"People do not buy goods and services. They buy relations, stories and magic."

- Seth Godin

What we offer


Design Thinking

Product Strategy

Growth Hacking

Customer Experience

Digital Marketing


Content Strategy

Connected Experiences

The Tribe

Arvind Iyer

Journey Manager

Chandan Jha

Strategic Planner

Experience Designer

Gautam Pai

Let's talk

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